At Lubbock’s Center

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Culture, Creativity, Energy, Booming Economic Growth

Explore Downtown

Livable Downtown

Hidden Gems of Downtown

The History and Future of Lubbock

We’ve already started, and we’re not stopping. It’s a new era of revitalization in Downtown Lubbock. Community members and political leaders alike are dedicated to this shared passion project—to promote a fresh surge of life, culture, and growth in the heart of our city. This doesn’t mean forgetting where we came from—it’s building upon our red brick foundation to continue fostering a more vibrant, progressive, and welcoming future in downtown.